Privacy Policy

Last updated: 14 August 2026

1. Introduction

Pure Messaging ("we", "our", "us") is a business messaging platform operated by PureSurvey. This Privacy Policy explains how we collect, use, and protect your personal information when you use our platform at purewhatsapp.co.za.

2. Information We Collect

We collect the following types of information:

• Account information: Name, email address, and password when you register or are added as a user.
• Business information: Company name, contact details, and WhatsApp Business API credentials provided during setup.
• Contact data: Phone numbers, names, and other details of contacts you upload or manage through the platform.
• Message data: WhatsApp messages sent and received through the platform, including text, media, and delivery status.
• Usage data: Log files, message volumes, and platform activity for billing and analytics purposes.

3. How We Use Your Information

We use the collected information to:

• Provide, operate, and maintain the Pure Messaging platform.
• Process and deliver WhatsApp messages on your behalf via the Meta Cloud API.
• Generate billing and usage reports for your account.
• Improve the platform and develop new features.
• Communicate with you regarding your account and service updates.

4. Data Sharing

We do not sell your personal information. We share data only in the following circumstances:

• Meta (WhatsApp): Message content is transmitted through the WhatsApp Cloud API as required to deliver messages.
• Service providers: We may use third-party hosting and infrastructure providers who process data on our behalf.
• Legal requirements: We may disclose information if required by law or to protect our rights.

5. Data Security

We implement appropriate technical and organisational measures to protect your data, including encrypted connections (HTTPS/TLS), secure authentication, and role-based access control. WhatsApp messages are protected by Meta's end-to-end infrastructure.

6. Data Retention

We retain your data for as long as your account is active or as needed to provide services. Message data and usage records are retained for billing and audit purposes. You may request deletion of your data by contacting us.

7. Your Rights

In accordance with the Protection of Personal Information Act (POPIA), you have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your personal information.
• Object to the processing of your personal information.

8. Cookies

We use essential cookies to maintain your login session and ensure the platform functions correctly. We do not use third-party tracking or advertising cookies.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.

10. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:

• info@puresurvey.co.za
• purewhatsapp.co.za